Dana White lands Time cover, reveals fight that got away for UFC White House

UFC President Dana White graces the cover of Time Magazine's latest issue, with the publication exploring how White transformed mixed martial arts from a fringe pursuit into a global sporting empire leading to an unprecedented White House event. The feature details White's history leading the UFC, his relationship with President Donald Trump, and the behind-the-scenes work that brought an MMA card to the White House's South Lawn. In the extensive profile, White reveals a notable missed opportunity—a particular fight that nearly happened for the historic White House event but ultimately fell through. The cover story reflects White's remarkable journey in elevating MMA to mainstream prominence.