Scott Coker shares more details regarding new MMA promotion

Scott Coker, the veteran MMA promoter who previously led Strikeforce and Bellator MMA, has announced plans for a new fighting organization launching next year. Speaking to the New York Post, Coker detailed his vision for the unnamed promotion, which will be backed by a team of investors and entertainment-industry figures.

True to Coker's track record, the new organization will feature the tournament format—a structure the promoter believes accelerates star-building and creates compelling narratives. The tournament model has been a hallmark of Coker's previous ventures, producing title contenders and memorable matchups through structured competition. Details remain limited at this stage, but the announcement signals another significant entry into the competitive MMA landscape.