Ratings figures released for MVP 'Rousey vs. Carano' on Netflix

MVP's inaugural Netflix event featuring Ronda Rousey and Gina Carano at featherweight drew massive viewership numbers, with the headliner peaking at 17 million viewers globally and averaging 12.4 million. In the United States alone, the broadcast averaged 9.3 million viewers with a peak of 11.6 million, marking what MVP claims is the most-watched MMA event ever in the country. Beyond the television audience, the event generated over 410 million impressions across MVP's social media channels, exceeded a live gate of $2.2 million, and secured substantial commercial distribution across bars, restaurants, casinos, and hospitality venues nationwide. The strong performance suggests that Jake Paul and Nakisa Bidarian's MVP promotion has found a viable formula for bringing MMA to mainstream audiences through Netflix, positioning the upstart organization as a serious competitor in the fight promotion landscape.